Marketing is becoming more analytical – nothing new really. That’s what IMC already figured out and that’s what IMC at Medill is all about, developing both our right and left brains, learning how to engage in both storytelling and analytics. It is exciting to receive affirmation from the industry of what we are being taught and to recognize the value that any IMCer will be able to add to his/her future employer by combining both qualitative and quantitative skills to produce integrated marketing.
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……….Rachelle Goh
