According to a recent Marketing Charts article, integrated marketing communications was ranked as a top priority for senior marketers for the second year in a row.
The article lists the top 10 issues for senior marketers as:
- Integrated marketing communications
- Marketing accountability
- Aligning marketing organization with innovation
- Brand building
- Media proliferation
- Advertising creative that achieves business results
- Consumer control over what and how they view advertising
- Attracting and retaining top talent
- Globalization of marketing efforts
- Multicultural marketing
For the full text of the article, click here.
