Wolff Olins’ concept of Brand Next refers to the use of brands as platforms for action. Check out his very interesting train of thought, and see The Store for Tomorrow.
Just one of the articles in the growing number discussing the difficulty of monetizing social networks.
Are social networks old news now, and gaming the next big thing? BusinessWeek has an amazing special report on video games and what it means for business and marketing.
It’s happening. Niche social networking is on the rise. This will be the future of social networking. And then there’ll be social network aggregators to help us keep track of all the niche social networks we’ll be a part of.
Network effect meets wisdom of crowds. The Dash Express GPS system has the potential to really change the industry if it can get enough users for the full benefits of the system to be reaped.
……….Rachelle Goh
